Street closures around the NAC during Ottawa Race Weekend

Livestreams: Creating a New Stage for Canada’s Performing Artists

Web good lovelies
The Good Lovelies, Christmas Time’s a Comin' Livestream Performance saw record ticket sales as part of their successful 2020 "Virtual Tour" across Canada, Australia, the U.K. and the U.S.

Thanks to your generous support, the NAC Orchestra and performing artists from across the country have found a new stage through the NAC’s livestreams.

In response to the closure and limited capacity of performing arts venues, the NAC has showcased many beloved artists through livestream performances. Over the past several months people from around the globe have tuned into livestreams to watch the performers they so dearly miss seeing in person.

The digital platform is especially beneficial for emerging artists. Heather Gibson, Executive Producer of Popular Music and Variety says, “We’ve been very particular about what we’re livestreaming for paid tickets. If it’s on the discovery side, where people are discovering new Canadian artists, we keep it as free and will continue to keep it as free.”

Though we all look forward to the day when we can see live performances together again in person, Heather hopes that livestreams continue. “Audiences shouldn’t have to come to Ottawa to see new music on our stages,” she says. “I am grateful for supporters like you who are helping us create high-quality online performances enjoyed by people throughout Canada and from around the world.”

Watch your favourite performances online anytime from the comfort of home here:

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