Ensuring a smooth transition through ongoing engagement

Ongoing engagement with audiences, artists and employees is critical to the successful re-opening of performing arts venues. Strategic communications are essential during pandemic response to ensure the health and safety of all stakeholder groups, as well as maintain consumer confidence and build community.  

Although each venue will develop their own external and internal communications strategy to address their particular situation and context, below is a checklist of potential communication elements to consider aimed at supporting venues in communicating with their key stakeholders in the context of re-opening.