Choir! Choir! Choir!  is a Toronto-based singing group led by creative directors Nobu Adilman and Daveed Goldman. The duo takes a non-traditional approach; there are no auditions, and the audience is the choir. Show up and they'll teach you an original arrangement to a song you love. Founded in 2011, Choir! Choir! Choir! has amassed a dedicated and passionate community of singers and a thriving international fan base on YouTube amassing 10s of millions of views on some of their videos.  

The group has performed with renowned artists such as Patti Smith, David Byrne, Rick Astley, Tegan and Sara, and Rufus Wainwright, and onstage at New York’s Carnegie Hall and Radio City Music Hall with the likes of Debbie Harry and The Flaming Lips. They’ve created content for NBC’s Jesus Christ Superstar with Hamilton’s Brandon Victor Dixon. And they they’ve performed at the MET in New York for New York Pride and hosted their own float in Toronto Pride. They remembered Canadian music hero, Gord Downie, by performing Grace Too with the surviving members of the Tragically Hip to 10,000 fans in Toronto.  

Choir! Choir! Choir! exists to celebrate music and push the boundaries between practice and performance, artist and audience, offering therapeutic benefits with the ultimate side effect: a powerful community. 

“Choir! Choir! Choir! has fashioned a profound way for people to connect and interact” - The New Yorker 

“Choir! Choir! Choir! has grown into a national phenomenon by tapping into a need that people share - and have few opportunities to actually do - joining together, opening their hearts and raising their voices in song.”  - CBC