The National Arts Centre (NAC) mourns the loss of Sam Sniderman, one of the country’s greatest promoters of Canadian musical talent, who passed away peacefully in Toronto on Sunday.
The NAC has lowered its flag in Ottawa to pay tribute to Sniderman. NAC President and CEO Peter Herrndorf said, “Sam Sniderman recognized that Canadian talent was remarkable and needed to find a place not only in his stores, but also on the radio stations and stages of this country. He was a true champion of Canadian music.”
Sniderman and his brother Sid opened a small store on College Street in Toronto in 1937 and together they built a chain of Sam the Record Man stores that spanned the country.
Sam Sniderman was a mentor to literally hundreds of Canadian artists and musicians who flocked to his store on Yonge Street for more than three decades.
Canada’s National Arts Centre extends condolences to Sam Sniderman’s family and friends, he will be truly missed.