One day it's the Bolshoi ballet, the next day Canadian singer-songwriter Rufus Wainwright. From the Russian classics, to the great emerging young talent of the Canadian music scene, the National Arts Centre is finding new audiences with a series of all-Canadian programming called NAC Presents.
The Canadian blend of pop and rock music have proven to be a big hit with audiences who want to see new musical talent in the acoustically excellent spaces that the NAC has to offer.
As NAC Presents Producer, Simone Deneau recently told the Globe and Mail's Guy Dixon, "It’s a huge success. We are bringing in great artists, and why wouldn’t we have this wonderful stuff coming into our building, this great Canadian talent?”
The NAC, with its various theatres ranging from 200 to 2,300 seats, can provide mid-sized venues for acts that are too big to play clubs, but aren’t suited to arenas, such as Rufus Wainwright and Jill Barber.
One of the goals of the series was to attract a younger audience to the NAC, and it's worked. As Deneau recently remarked, “We are programming artists based on talent … that wouldn’t necessarily come to the National Arts Centre if we weren’t programming this kind of stream."
A Canadian success story on its way to closing its first season at the National Arts Centre.