Tara Shannon (Renaud) says there’s nothing like the feeling she gets moments before an NAC performance starts. “The anticipation – the expectation of being brought into another world,” Tara explains. “I always get butterflies in my stomach when the lights go down.”
Of course, as a performer herself, Tara relishes every moment the artist(s) is on stage, transporting her to another world. “Going to performances is what feeds my soul,” she says.
Tara is a musician but she is also a business owner in Ottawa. She and her husband own and operate TIF Group of Companies, a company with 55 employees. As big believers in supporting their community, they were looking for opportunities to give back. Becoming a supporter of the NAC Foundation’s Corporate Circle was the perfect fit. “We want to support organizations that we feel personally connected to. The performing arts are such a big part of our world, that’s what motivated us to join,” Tara says.
In addition to the many donor benefits, including reserved parking and access to the Concierge Service and Donor Lounge, Tara enjoys sharing her passion for the arts with her employees and clients. She gives tickets to her employees as a bonus for great work and uses them to introduce clients to the magic of the performing arts.
As Corporate Circle supporters, Tara and her husband join business leaders who generously support performance, creation and learning at the NAC and across Canada. It means a lot to Tara to know she’s making an impact and she encourages other companies to do the same.
“Business is about connecting people and so are the arts which are about connecting people through an emotional reaction,” she says. “By virtue of a business investing in the arts, it elevates its value in our community.”
Tara’s new country/soul album, Unfinished, is available for purchase on iTunes and all digital streaming platforms.