Normal is a visual design studio founded in Montreal in 2009 by Mathieu St-Arnaud and Philippe Belhumeur. The two creative directors joined forces to offer their television and performing arts clients both their expertise in integrated technology and their visual approach. They were joined in 2013 by Sébastien Grenier-Cartier as partner and managing director.
In 10 years, the studio has designed and produced more than 300 multimedia environments (combining video, staging and special effects) that are both groundbreaking and engaging, for shows and events in the performing arts, entertainment and architectural projection sectors.
At the forefront of its field in Montreal, Normal Studio is known for its boundless creativity and technological vision. The studio has collaborated with close to 200 local and international artists and companies to create the visual and technological environments of such works as the breathtaking settings of Cirque du Soleil’s Toruk – The First Flight and Sép7imo Día: No Descansaré, and the wildest imaginings of Michel Lemieux and Victor Pilon of 4D Art, creators of the Cité Mémoire projection circuit, the multimedia shows Temporel and Icarus, the exhibition Dreamscapes, and the film 360 Continuum at the Rio Tinto Alcan Planetarium in Montreal. Other notable projects include the visual design of the dystopian film Fahrenheit 451 by Rahmin Bahrani, produced by HBO Films; the projections for storyteller Fred Pellerin’s Christmas Tales with the Orchestre symphonique de Montréal; and the set design for Canada’s National Arts Centre Orchestra’s contemporary symphonic concerts Life Reflected and The Man with the Violin, to name just a few.
Normal Studio is a team of 33 people and a dozen freelancers and external suppliers to the Quebec design and multimedia industry. Its team of experts is composed of multidisciplinary talents in animation, illustration, design, staging, technical direction, computer science and new technology who share a commitment to creative excellence and a desire to present the extraordinary to the audiences of multimedia works and experiences.
Four Canadian musical visionaries have created episodes with the NAC Orchestra that use the power of music and video to share their stories.