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Alex Cuba © Photo: Christina Woerns
Music
“An entertainer in the best sense of the word, Cuba is another multi-talented performer - a virtuoso guitarist whose songwriting abilities are leading to a legion of fans.” Montreal Gazette

Alex Cuba is a rebel. "When it comes to creativity, I need to go to places I've never been before," he says. With the wanderlust of a world traveler, the Cuban-Canadian singer-songwriter explores new sonic spaces on Ruido En El Sistema / Static in the System. Following the compass points of rock, soul, pop, and Latin-funk on his fourth album, Cuba continues his journey as a critically acclaimed independent artist who's charted his own destiny across the world stage while earning a growing legion of devoted listeners at each new juncture.

As rebels are often wont, Alex Cuba views his music as a liberating force. It's a quality that's transmitted through the artist's songs and has made him a fascinating exception to the staid rules of category. He explains, "The purpose of my music is to free up people, to free up musicians, to free up writers and composers and creators in the world. That is the purpose of why I do music. Music, for me, is not one style. I'm not creating for one kind of people." Armed with a Gibson ES355, Alex Cuba consistently challenges perceptions about what Latin music is, and who listens to it, by simply being himself. 

video: Are You
Are You
video: Ruido En El Sistema
Ruido En El Sistema
Alex Cuba © Photo: Christina Woerns
Alex Cuba © Photo: Christina Woerns
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