Chelsea Brooke Roisum
Alex was born and raised in Cuba, studied guitar with his music teacher father and played bass in a pop singer’s band, before moving to Canada and launching a career performing his own original works.
He’s toured his trio to venues around the world, released four albums and earned 18 awards and nominations for his music, including two Junos and 3 Latin Grammys.
His music is shaped by the experience of singing in Spanish in an English/French nation and by his choice of a home base in the northern town of Smithers, BC.
It’s a sound that at once reminds listeners of the musician’s tropical roots and inspires them to conceptualize an emerging genre of Latin soul.
Alex's smoky vocals and adept guitar-work cross genres and cultures through magnetic pop/soul hooks.
His talent as a songwriter has lead him to co-write with major label artists artist such as Nelly Furtado and Jason Mraz.
However, when it came to his own recording career, the U.S. economic sanctions on Cuba reached beyond the borders of either nation and directed the artist to pursue an independent recording career away from the support of major labels.
Support from fans and the industry never wavered though.
His self titled release was the only independent release nominated for the Latin Pop category at the Grammy Awards in 2010.
Based in Smithers, Caracol Records is the label created to house Alex Cuba's recordings. His latest album, Healer, refers to the need we all face to grow and heal in our lives physically, spiritually and emotionally. The album includes five bilingual duets with four Canadian singer-songwriters – Ron Sexsmith, Alejandra Ribera, David Myles, and Kuba Oms – and one with New Yorker: Anya Marina.